Latest In: Event Strategy

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B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
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B2BMX at AWNY

CHEQ’s Edwin Choi to Host Panel on Agentic Web at B2BMX Summit at AWNY

Key Takeaways CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused…

Blog September 11
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2027 B2BMX Registration Opening

B2BMX 2027 Unveils Seven Practitioner-Built Tracks for B2B Marketers

Key takeaways The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including…

Blog September 10
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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B2BMX at AWNY

How Marketers Are Actually Using AI the Focus of B2BMX Summit Session

Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…

Blog September 2
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New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

B2BMX is Returning to Advertising Week New York 2026

This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…

Blog August 19
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Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
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2027 B2BMX Registration Opening

Registration Has Opened for B2BMX 2027

Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…

Blog August 17
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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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Popl, Apollo.io Team Up to Power In Person Events

Popl, Apollo.io Team Up to Power In-Person Events

Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…

News Brief August 11
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Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today

Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…

Blog July 15
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Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
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