Latest In: Event Strategy

2026 World Cup B2B advertising browser advertising demand generation event marketing mobile advertising OEM advertising
VEVE WorldCup FeaturedImage

Winning B2B Attention During the 2026 World Cup

Key Takeaways:  B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…

Blog June 10
ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI artificial intelligence B2B marketing content repurposing Interactive Events lead generation marketing ROI trade shows
interactive event technologies B2BMX

Why AI is the Ultimate Tool for B2B Event Marketers

Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…

Feature April 29
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
B2BMX 2026
B2BMX 2026 Keynote Elfried Adobe

A Look Back At B2BMX 2026

That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference,…

Blog March 13
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 12
AI AI Hackathon artificial intelligence B2B Prompt Playoff B2BMX 2026 Brent Wees
CS 0648 2026 B2BMX26 AIHack 01

Limited Spots Left for the First-Ever AI Hackathon at B2BMX 2026

The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…

Blog March 6
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COS 2026 1 20250409 19 Creative Director Approving Marketing Campaign Assets Meivierna

Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 2
AI AI in Marketing artificial intelligence Ashley Faus B2B Conference B2B marketing B2B Prompt Playoff B2BMX 2026 Benedict Evans Brent Wees Dane Vahey Elfried Samba Networking Events sales strategy
Top 5 Things to do at B2BMX 2026 b2bmx2025 February24,2025 14 24 43 2

Top 5 Things to Do at B2BMX 2026: Your Ultimate Guide

Glow Golf After Dark. A Super Bowl DJ. AI Hackathon. These are just three of the new experiences…

Blog March 2
AI AI Hackathon artificial intelligence B2B Prompt Playoff B2BMX 2026 Brent Wees
B2BMX 2026 Hackathon workspace illustration with two people on laptops, blank sponsor area, schedule board, and cityscape background in clean style. Ai generative

B2BMX Launches First-Ever AI Hackathon with Brent Wees

The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…

Blog February 24
B2BMX2026 Building a Sexy Brand in an Unsexy Industry community-driven marketing Elfried Samba Gymshark
Meet B2BMX 2026 Keynote Speaker Elfried Samba

Why Community-Led Growth is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a…

Blog February 16
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b2bmx2025 February24,2025 14 19 24

A Who’s Who that Will Be at the 2026 B2BMX Marketplace

The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…

Blog February 12
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series