Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.
Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…
Demanding Views September 3
Latest In: Event Strategy
How Marketers Are Actually Using AI the Focus of B2BMX Summit Session
Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…
Blog September 2
B2BMX is Returning to Advertising Week New York 2026
This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York…
Blog August 19
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Registration Has Opened for B2BMX 2027
Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…
Blog August 17
ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature August 17
Popl, Apollo.io Team Up to Power In-Person Events
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief August 11
Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…
Blog July 15
How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies June 18
NetLine To Help Demand Gen Teams Win Buyers Before The Shortlist At B2BMX Summer Camp
Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…
Blog June 17
Winning B2B Attention During the 2026 World Cup
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
Vereigen Media Launches Revenue-First Demand Generation Programs
Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…
News Brief May 26
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