Latest In: Event Strategy

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Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Data means everything to today's businesses. Market intelligence firm IDC predicted the amount of newly created data in…

Demanding Views March 17
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Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup…

Industry News February 5
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Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Despite the expanded influence of digital marketing in buying behavior and a proliferation of digital channels, B2B marketers…

Industry News December 11
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