B2B Marketers Rethinking Lead Nurture Strategies As Acceleration Programs Stall
Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing…
Blog August 16
Latest In: Lead Nurturing
B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events
Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…
Industry News June 21
Study: Post-Event Follow-Up Still A Challenge For B2B Marketers
New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up…
Industry News May 26
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