Latest In: Revenue/Sales Operations

Wistia ExactTarget

Wistia Boosts Conversion Rates Nearly 30% With ExactTarget

With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for…

Industry News March 11
Forrester Research L2RM Lori Wizdo Sales Engine INternational the Funnel is not a process understanding lead-to-revenue management
Forrester L2RM

Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management

There are several challenges sales teams face throughout the various stages of the funnel process, including the need…

Industry News February 28
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Marketers Feeling The Heat To Provide Detailed Revenue Performance Metrics

Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard…

Industry News February 20
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