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Content Mapping

Many marketers struggle with providing the right piece of content — at the right time — to their prospects. This section covers tools and strategies for content marketers that help fill the gaps throughout their content marketing campaigns.

New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could operationalize and apply campaigns around demand units, as opposed to leads.

Planning Ahead: 4 B2B Trends To Master For 2017

As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.
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