Content Marketing

SurveyMonkey Acquires TechValidate To Expand Content Creation Offerings

SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from the data gathered through the company's survey collection and analysis services. TechValidate is…

August 10, 2015
Written by Brian Anderson

Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content

A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand's messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company's marketing and non-marketing teams. The study, From Content To…

August 4, 2015
Written by Brian Anderson

PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to process real-time contextual, audience, editorial and page-level behavioral data. This is designed to help marketers optimize cross-device…

July 6, 2015
Written by Steve Scafidi

TrackMaven's Competitive Content Intelligence

TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the performance of their content marketing initiatives. This in turn helps them craft editorial calendars…

June 30, 2015
Written by Steve Scafidi, Contributing Writer

Relevant Content Recommendations With BrightInfo

BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine how their audience is engaging with content and present relevant suggestions. BrightInfo features responsive design functionality…

Kapost Launches Insights Dashboard, Secures $10.25 Million In Funding

Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to measuring the total reach, leads and revenue attributed to every…

Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to develop and integrate detailed buyer personas and customer journey maps into their content creation…