SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with…
Blog February 13
Latest In: Jay Gaines
DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model
SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…
Industry News May 23
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
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