Demand Gen Report

Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.

Bizo Data Solutions works with a number of marketing technology platforms, including specific integrations with Adobe AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and others.

Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.

Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past.

In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data. “The difference between then and now is my ability as a marketer to make decisions based on data,” Payne said. “There’s no better time to be a marketer than today.”

More than ever before, the U.S. job market is in a state of flux. More people are changing jobs with greater frequency; in August, 2011, for example, 3.1 million people changed jobs. By August, 2012, 4.3 million people per month were changing jobs.

For B2B marketers this is more than an interesting employment trend. It's proof that their own databases – full of names, contact information, job titles and other key records – can be increasingly difficult to keep accurate and up to date.

ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline.

Designed for Marketo customers, the connector leverages Marketo to promote and manage webinar invitations, registration, confirmations, reminders and timely follow-up.