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Data Management

A core component of marketers' foundational go-to-market strategy is the ability to effectively manage and utilize data. This section highlights trends in data management, as well as specific tools and technologies helping companies streamline their internal usage of data.



Oracle Creates Data Cloud To Provide Access To Anonymous User Data Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 24 July 2014 08:43

Oracle Data CloudOracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video.

“Oracle’s launch of the Data Cloud is going to turn the idea of Big Data into a big deal for marketing,” said David Lewis, CEO and Founder of DemandGen International, in an interview with Demand Gen Report. “Oracle DaaS will turn aspirations into applications.”

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InsideView Adds Data Diagnostic Tool Print E-mail
Tuesday, 22 July 2014 11:57

InsideView logoInsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

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BusyEvent Offers Real-Time Event Data With DataKeys Print E-mail
Thursday, 19 June 2014 09:09

BusyEvent DataKeysImageBusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event.

Over the course of an event, DataKeys monitors 25 various attendee interactions that can be leveraged immediately on the event floor, allowing users to analyze and qualify prospective buyers in real time. Leads can also be directly exported into CRM, SFA and marketing automation solutions.

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NetProspex Benchmark Report: 84% Of Databases ‘Barely Functional’ Print E-mail
Monday, 12 May 2014 14:44

NetProspex B2B studyNetProspex, a cloud-based B2B data management services provider, released its 2014 B2B Marketing Data Benchmark Report, highlighting that 84% of marketing databases are considered “barely functional.” The findings show that B2B marketers are losing ROI due to incomplete and/or inaccurate data in their systems.

The study, which analyzed more than 61 million records, scored database records across four marketing best practice areas, including record completeness, email deliverability, phone connection and record duplication. Companies were rated on a 5-point scale, with “5” indicating optimal and “1” being risky.

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ON24 Debuts Webinar Measurement, Platform Integration Services Print E-mail
Tuesday, 22 April 2014 15:59

On24 logoON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service will allow the ON24 reporting systems to integrate with systems such as Eloqua, Hubspot, Netsuite, Salesforce.com and others.

With webinars being one of the most effective forms of content for B2B marketers, new ways to measure and collect more data on potential customers was a growing necessity. Users will now be able to leverage the ON24 reporting systems to boost sales.

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Avention Integrates Sales Enablement Tool With SAP Print E-mail
Friday, 04 April 2014 11:37

Avention SAP LogoAvention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution.

The integration is designed to help companies retrieve data and business insights from Avention's global B2B database and leverage the cloud-based customer engagement solution from SAP.

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As Big Data Evolves, B2B Marketers Focus On Data Management Print E-mail
Written by Brian Anderson, Associate Editor   
Wednesday, 19 February 2014 11:37

big data shutterstock 121671508The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the next two years.

Although Big Data has been a part of the lead generation and nurturing process for quite some time, many B2B marketers are still developing strategies for managing and leveraging the influx of information they are collecting on prospects.

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Microsoft Names Cloud Strategist Satya Nadella As New CEO Print E-mail
Tuesday, 04 February 2014 17:33

Microsoft logoMicrosoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new CEO and member of the Board of Directors.

Since joining Microsoft in 1992, Nadella has played a major role in the company’s shift to the cloud and the evolution of one of the world’s largest cloud infrastructures. This move comes at a time when many B2B marketers are gravitating toward cloud computing as a way to provide employees with immediate and cost-effective access to corporate data from any location.

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Rackspace Implements PaperShare To Capture Prospect Data Via Social Print E-mail
Written by Brian Anderson, Associate Editor   
Monday, 06 January 2014 10:47

Rackspace Papershare2In today’s marketing world, content is the first step of customer engagement. However, obtaining contact information is a common pain point for many marketers, as more web site visitors wish to remain anonymous or resist filling out lengthy forms.

In a recent webinar, Scott Whitright, Senior Solution Marketing Manager at Rackspace, discussed how his company’s data collection efforts have benefitted from using social login through PaperShare.

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