Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.
Badgeville for Adobe Marketing Cloud is a pre-built tool that eliminates the need for marketers to manually integrate customer behavior data in their analytics platform, company officials noted. This enables marketers to better understand what their customers are doing before and after a purchase, providing trend analysis based on user behavior.
"The customer data explosion shows no signs of abating,” according to Forrester’s The State Of Customer Analytics 2012. “Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical insights.”
The study found the more than half (54%) of customer analytics professionals are challenged by managing and integrating data from a variety of sources.
Companies already using Adobe Marketing Cloud as their core analytics platform and Badgeville’s Behavior Platform to measure and optimize customer behavior include Restaurant.com, Samsung and Symantec.
“Launching Restaurant.com Rewards powered by Badgeville was a huge milestone for our organization allowing us to engage customers in a new, social way and to reward them for their loyalty,” said Brent Carter, VP of Customer Retention at Restaurant.com. “Badgeville's Genesis integration with Adobe SiteCatalyst will allow us to further optimize and measure the success of the program with a seamless view through our web analytics lens. And, we're similarly excited about the opportunities that Badgeville integrated with Adobe Test&Target present.”