Key Takeaways
- TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services company built around AI-influenced buyer behavior and discovery.
- The leadership changes underscore the company’s investment in global growth, commercial scale, and new media strategies including intent data, trusted editorial brands, and answer engine optimization.
TechnologyAdvice has appointed Zach Jones Chief Executive Officer as the company accelerates its evolution into a modern B2B media and marketing services company built for a technology buyer journey increasingly shaped by new media and artificial intelligence.
TechnologyAdvice reaches an audience of more than 100 million B2B professionals through 40 digital media brands, more than 50 newsletters, and more than 100 social media channels that support the company’s editorial, demand generation, and marketing services.
Jones will lead the company’s global business and long-term growth strategy. During his 13-year tenure with the company, he has helped expand the company from a lead generation business into a broader media, data, and marketing services company, playing a key role in acquisitions, international expansion, enterprise customer relationships, and the revenue and customer success strategies that support its growth.
What is Founder Rob Bellenfant’s New Role
Rob Bellenfant, founder of TechnologyAdvice, will remain as the Chief Strategy Officer, focusing on long-term strategy, product innovation, and growth through additional mergers and acquisitions.
“TechnologyAdvice is entering this next phase with more scale, more products, and more ways to serve buyers and vendors than at any point in our history,” said Bellenfant in a statement. “Zach has earned the trust of our customers, our teams, and our partners by consistently helping us turn market opportunities into durable growth. His commercial instincts, customer focus, and operating experience make him the right leader for where TechnologyAdvice is going next.”
What Role AI is Playing in TechnologyAdvice’s Growth
The company works with more than 1,000 brands around the world, helping technology vendors engage buyers as they research, evaluate, and make purchasing decisions across an increasingly complex digital landscape.
The leadership transition comes as the company builds on recent growth across the U.S. and EMEA, continuing to strengthen its lead generation business through investment in TractionAI, its one-to-one intent-to-lead platform that helps customers reach in-market buyers in real time with personalized insights.
TechnologyAdvice is investing in trusted editorial brands, creator-led content, video, newsletters, proprietary audience insights, and measurable marketing services designed to help technology vendors reach the right audiences with greater precision as AI reshapes search and discovery. The company has also seen citations in LLM search results increase by more than 200% since January, reflecting growing momentum around answer engine optimization and its ability to adapt brands, content, and audience strategy for emerging discovery channels.
“AI is changing how buyers discover solutions, how vendors engage the market, and how trusted technology information gets created and consumed. TechnologyAdvice is built for that intersection.,” said Jones. “Our brands, audiences, data, customer relationships, and global team give us a strong foundation to help buyers make better decisions and help vendors reach the right customers. “
New Additions to Commercial Leadership Teams
In addition to Jones’ appointment, TechnologyAdvice is strengthening its senior commercial leadership team to support continued global growth. Matt Rowell will serve as Vice President of Revenue; Since joining TechnologyAdvice in July 2025, Rowell has brought deep experience across B2B media, advertising, paid media, enterprise customer strategy, and partnership development.
Joining Rowell’s team is Amanda Silverstein, Vice President of Strategic Revenue, who will lead strategic sales initiatives across the United States. Silverstein brings more than two decades of experience leading sales, marketing, customer success, and revenue operations across the B2B technology and media industries.
Additionally, Jon Panker has joined TechnologyAdvice as Managing Director, APAC, where he will lead the company’s expansion and growth strategy across the Asia-Pacific region. Panker brings more than 26 years of experience at TechTarget, where he developed deep expertise in the APAC market, regional customer needs, and the B2B technology media landscape. And Chris Turner-Green will continue to lead TechnologyAdvice’s EMEA strategy as Managing Director, EMEA. Under his leadership, the region has become an increasingly important part of the company’s global expansion.
“As AI creates more competition, complexity, and demand for trusted media and measurable marketing outcomes, we are well positioned to help our customers adapt and capture new growth opportunities,” said Jones.
