Key Takeaways
- Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts into CRM-ready records faster and with greater accuracy.
- The partnership highlights how event strategy is increasingly tied to data quality, real-time enrichment and measurable pipeline impact.
Popl, the leading artificial intelligence (AI)-powered platform for in-person go-to-market, announced a data collaboration with AI-native go-to-market platform company Apollo.io.
The agreement establishes Apollo as a key data source for Popl’s enrichment engine, the system that turns real-world interactions, like a scanned badge at an event, into complete, CRM-ready contact records.
Popl’s AI-native waterfall enrichment approach combines premium data with proprietary AI agents built in-house. When a customer captures a lead in person, Popl draws on 20+ hand-picked data partners, including Apollo, to identify and enrich contact and company data. Popl then deploys proprietary AI agents to help fill remaining gaps through AI web discovery, smart email prediction, and real-time validation.
Apollo Data Strengthens Popl’s Real-Time Lead Enrichment Engine
This combination of Apollo’s robust B2B data network and Popl’s real-time enrichment engine helps enable 97%+ data coverage on in-person interactions.
“Popl is AI-native, fast-moving, and obsessed with turning real-world moments into pipeline,” said Scott Singerman, VP Partnerships, Apollo.io. “Putting Apollo’s robust and fresh data behind their engine helps their customers act on every conversation in seconds and enable modern go-to-market.”
How Apollo Helps Power Popl’s Data Engine
Apollo plays a primary role in the enrichment waterfall by contributing fresh contact and company data that helps make high coverage possible at scale. Combined with Popl’s AI matching and resolution layer, the result is clean, CRM-ready data that flows directly into systems like Salesforce and HubSpot, closing the gap between a conversation at a booth and a tracked, attributable opportunity in pipeline.
“Every great GTM platform is only as strong as the data underneath it,” said Jason Alco, CEO and founder of Popl. “Apollo has built one of the most powerful B2B data networks in the market, and this agreement brings that strength directly into the event lead capture workflow. Together, we’re helping customers turn in-person conversations into more complete, more accurate pipeline data in seconds.”
Event Lead Capture Becomes Faster and More Accurate With Enriched Data
The tie-up deepens an existing relationship between the two companies and brings Apollo’s data scale and quality into one of the fastest-growing categories in go-to-market: event lead capture and in-person revenue intelligence. This combination of Apollo’s robust B2B data network and Popl’s real-time enrichment engine helps enable 97%+ data coverage on in-person interactions.
“As we scale, the goal is simple: give event and revenue teams the most complete picture possible of who they met and what to do next, with enriched data returned in seconds,” Alco added. “By teaming up with Apollo, we expand what we can deliver to customers, from stronger coverage and accuracy to new layers of data and intelligence.”
