Key Takeaways
- B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM execution, navigating the agentic web and real-world AI adoption across marketing, agency and publisher teams.
- The summit’s value is in its practitioner-led format, giving B2B marketers specific strategies, credible voices and immediately usable insights rather than broad industry hype.
Advertising Week New York 2026 will spotlight the B2BMX Summit track with three practitioner-led sessions announced for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage. Running Oct. 5-8 in The Penn District, the event gives marketing leaders a focused day of case studies, candid conversations and strategies they can put to work immediately.
“Built to Scale: Deloitte’s ABM Program Across 10 High-Stakes Accounts” begins at 10:10 a.m. EDT, a 30-minute session presented by Intentsify. Account-based marketing has moved from niche tactic to the heart of modern B2B strategy, and this session shows how one program turned a focused pilot into a measurable revenue driver. Attendees will get the full playbook: how to use intent data to earn executive buy-in, how to launch a geofencing campaign in two days and how to prove the value of ABM across 10 national accounts. If you’re building, scaling or defending your ABM investment, this is the blueprint.
Leading the session is Allan Kirkpatrick, National ABM Leader at Deloitte, who built Deloitte Canada’s ABM program from the ground up. Kirkpatrick shares the framework, tools and decisions behind the program, grounding every point in the real choices practitioners face. Expect specifics, not theory.
What Marketers Need to Know About Risk and Opportunity in the Agentic Web
Next, “Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web” takes the stage at 10:50 a.m. EDT for 30 minutes, presented by CHEQ. As human and agentic customer journeys merge, the old paradigm of simply blocking bad bots no longer holds up. This fireside chat tackles a pressing question: How do you protect your business from harmful automation while still supporting AI-assisted customer journeys? Identifying the entity and intent behind every visitor becomes a critical moment of both risk and opportunity, and this session unpacks what that shift means for marketing teams navigating a fast-changing web.
The conversation hosted by Edwin Choi, Global Chief Customer Officer at CHEQ, will speak candidly about the rapidly evolving agentic web. Drawing on frontline views of how automation is reshaping site traffic, Choi will be joined by other speakers to be announced shortly.
How Marketers, Agencies and Publishers Are Actually Using AI
AI hype is everywhere. Real adoption is quieter. This 30-minutes session titled “Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI” at 12:10 p.m. cuts past the noise to explore what’s actually working today, from AI-powered media planning and smarter campaign decisions to how enterprise teams use AI to work faster and more effectively. The discussion also covers how publishers are combining AI, data and authoritative content to help brands stay top of mind before and during the buying journey, including when prospects turn to AI tools to research their options.
The panel brings together three distinct vantage points. Jonathan Kitchen, Managing Director at Red Kite, offers the agency and platform perspective. Chris Cannon, CEO and Founder of TechFinitive.com, represents the B2B publisher view. Izzie Rivers, Founder and CEO of R-ai, rounds out the group with a client-side lens on enterprise AI adoption. Together they map the gap between AI’s promise and its practical, measurable impact.
Across all three sessions, the B2BMX Summit delivers what B2B marketers value most: proven strategies, credible speakers and takeaways you can apply the moment you leave the room. The Summit is built for the marketing managers, directors and CMOs shaping decisions at mid-to-large enterprises, and each session pairs concrete detail with the peer-to-peer perspective that makes attendance worth the trip.
