Key Takeaways
- Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market alignment emerging as the through-line across marketing, finance and revenue roles.
- The appointments favor operators with proven scaling track records, from Mika Yamamoto’s customer-AI mandate at Veeam to John Batdorff’s growth of PushPress from $1 million to $20 million in annual recurring revenue.
Veeam Appoints Mika Yamamoto as Chief Marketing and Customer AI Officer
Veeam Software has named Mika Yamamoto Chief Marketing and Customer AI Officer. Yamamoto will lead Veeam’s global marketing organization and own its customer-AI framework, ensuring every customer interaction is relevant, informed and builds on the last.
Yamamoto joins Veeam from Freshworks, where as Chief Integrated Customer Growth Officer she led AI-powered customer and employee experience across marketing, sales, customer success and support. Yamamoto previously served as Chief Customer Engagement and Marketing Officer at F5, modernizing data practices and digitizing the customer experience across the security and networking market. Her background includes serving as President of Marketo through its acquisition by Adobe, where she became general manager of the Marketo franchise, plus senior marketing roles at SAP and Microsoft. She began her career as a research vice president at Gartner and a consultant at Accenture, and she now sits on BlackLine’s board of directors, chairing its Compensation Committee.
Jasper Promotes Tom Newton to CMO, Lauren Newman to CFO
Jasper has promoted Tom Newton as Chief Marketing Officer and appointed Lauren Newman to Chief Financial Officer.
As CMO, Newton will lead global marketing strategy, uniting brand, demand generation, product marketing and go-to-market execution to deepen customer engagement and accelerate growth. Since joining Jasper as vice president of marketing in 2024, he has helped reposition the company around enterprise marketers’ needs and align marketing more closely with revenue and product strategy. Newton brings more than a decade of experience helping high-growth software and AI companies build brands and expand into enterprise markets, including leadership roles at Toast, Knowde, Zendesk and Intercom.
As CFO, Newman will lead Jasper’s financial strategy and partner with the executive team to support its next phase of growth. She brings nearly 20 years of experience scaling technology companies and strengthening financial operations. Most recently, Newman served as CFO at Aircall, leading global finance operations during a period of rapid expansion. She previously served as CFO of Acclara and spent seven years at Microsoft, culminating in her role as worldwide controller for its $4.5 billion Office Consumer business.
Doppel Names Alyssa Smrekar New CMO
Doppel has named Alyssa Smrekar CMO. Alyssa brings marketing leadership experience from Intercom, Okta, VMware, SpringSource and VerticalResponse, and previously served as Doppel’s SVP of Marketing.
Smrekar will focus on establishing Doppel as the leader in AI-native Social Engineering Defense while building the marketing organization needed to support its next phase of growth. Specifically, she’s prioritizing building Doppel into the defining brand for Social Engineering Defense among CISOs and the broader security community; building an AI-forward marketing organization that can also support Doppel’s international growth, scaling demand through bold campaigns and in-person experiences that bring the Doppel brand to new audiences; and creating a team where marketers can do career-defining work as the company and category scale.
Sophie Cheng Named Chief Marketing Officer at Sinch AB
Sinch AB has named Sophie Cheng Chief Marketing Officer, succeeding Jonathan Bean, who recently moved to executive vice president, EMEA and Global Partnerships. Cheng joins Sinch’s global leadership team and will report to CEO Laurinda Pang.
At Sinch, Cheng has led global product marketing and revenue enablement, strengthening market positioning, industry analyst relations and go-to-market execution. Before joining Sinch in 2024, she held senior leadership roles at ZoomInfo and Chorus.ai, supporting rapid commercial growth and helping businesses improve customer engagement through AI-driven technologies.
Convertr Appoints Greg Jordan as Chief Product Officer
Convertr has appointed Greg Jordan as Chief Product Officer. The hire reflects growing pressure on organizations to govern how data from vendors, publishers, enrichment tools, event platforms and AI agents enters their CRMs and marketing automation platforms.
Jordan will lead Convertr’s product strategy across three priorities: strengthening the platform capabilities customers already run in production, expanding Convertr’s role as the control point for contact data entering CRM and AI-enabled workflows, and building the evidence layer organizations need to demonstrate how contact data is governed at the point of entry.
Jordan brings 18 years of experience across B2B data, intelligence and marketing technology, spanning product, engineering, operations and commercial leadership. Most recently, he served as Chief Product Officer at DemandScience, leading product, data and engineering across a global B2B revenue intelligence business, including platform consolidation and the launch of Ionic, Central and Content IQ.
Demand Spring Welcomes Lucian Lui as Senior CMO Advisor, Shannyn Lee as Chief Growth Officer
Lucian Lui has joined Demand Spring as Senior CMO Advisor, alongside Shannyn Lee, the team’s first-ever Chief Growth Officer.
Lui brings more than 25 years of leadership experience driving growth across startups, midsize companies and global organizations including Microsoft, Iron Mountain, Rapid7 and Immersive Labs. He has worked at the intersection of marketing, sales, product and business strategy to help organizations grow, transform and build stronger go-to-market capabilities.
Lee spent a decade in senior marketing and communications roles at Fortune 500 companies before moving into business development, including leading business development for a respected brand firm and four years at Catapult New Business building agency growth programs. Her experience on both the agency and client sides gives her a unique view into what marketers want from agencies, and what agencies must do to compete and win.
Site Impact Names Jeremy Armbrister CFO
Site Impact has named Jeremy Armbrister Chief Financial Officer, reflecting the company’s commitment to building the financial infrastructure needed for its next stage of growth.
Armbrister brings 18 years of experience across finance, operations and FP&A, leading finance organizations in private equity-backed, founder-led and public-company environments spanning businesses from $15 million to $1.5 billion in revenue. Most recently, he served as CFO of Integrity Solutions, where he helped modernize finance and back-office operations. Throughout his career, he has led finance transformations, implemented ERP systems and built business intelligence capabilities across multiple industries, with a background in forecasting and supply chain operations that connects financial performance to the work behind it.
MarketTime Names John Batdorff CRO to Drive Customer-Centric Growth
MarketTime has named John Batdorff Chief Revenue Officer, bringing sales, customer success and revenue operations under one leader to serve its clientele with greater alignment and focus.
As MarketTime builds toward its position as the leading platform for the wholesale industry, Batdorff will own the full revenue lifecycle, from bringing in new customers to deepening existing relationships, with a focus on long-term partnership over short-term wins. Batdorff brings more than 25 years of sales experience leading SaaS and technology organizations, with a career built on customer retention. He joins MarketTime from PushPress, a fitness-industry SaaS platform, where he served as vice president of sales and director of partnerships, and earlier led customer success.
