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Seismic President Discusses The Growing Importance Of Data-Driven Conversations In B2B Sales

ed calnan

B2B buyers are turning to self-education when researching a purchase decision, which means they have access to more data than ever. For Ed Calnan, Founder and President of the sales enablement platform Seismic, data-fueled storytelling is the only way B2B sales professionals are going to stand out from the crowd and provide relevant, genuine customer experiences.

3 Lessons Learned For B2B Sales Enablement In The Customer Era

In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a time where customers feel more in control and have higher expectations of the customer experience during the buying process.

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Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

Allego & Seismic Partner To Optimize Sales & Marketing Readiness

Allego and Seismic announced a new partnership designed to help sales and marketing organizations improve performance by providing a central resource for personalized sales collateral, customer engagement videos and learning material. The integration combines Allego’s sales learning and readiness platform with Seismic’s sales enablement solution aimed to generate data that positions sales, marketing and sales enablement teams to analyze engagement and optimize coordination.

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.

5 #Bii19 Sessions On My Can’t-Miss List

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help.

From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and marketing practitioners with insights on the latest strategies, tools and technology used by today’s top B2B companies to achieve their goals.

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