CallRail, an AI-powered lead intelligence platform, announced three new features from its innovation program, CallRail Labs, to help bolster marketing performance by automatically unlocking insights from phone calls.
The newly released capabilities include:
- Automatically identifying frequently asked questions on calls to inform SEO, keyword strategy and marketing messaging;
- Capturing personal details and preferences of callers automatically, such as their birthday or an upcoming life event; and
- Leveraging AI to generate thoughtful, concise text and email messages after a call has ended.
“Our new releases extract simple, practical yet incredibly valuable, information to give CallRail customers another layer of business understanding without significant investment in time, talent or other costly resources — it’s all AI-powered,” said Sean McCrohan, VP of Technology and Leader of CallRail Labs, in a statement. “Our conversational AI pulls and aggregates the previously undiscoverable customer insights from calls that allows businesses to increase impact to both top-line growth and bottom-line cost savings. We appreciate our curious customers that join us in testing and innovation.”