Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo (pictured here) will leave the company at the end of February. Adam Needles, Chief Strategy Officer at Annuitas, will succeed Hidalgo as the company’s new CEO. Hidalgo will continue to serve as a member on the company’s Board of Directors.
Hidalgo founded Annuitas in August 2005. Prior to launching the company, Hidalgo held senior-level marketing positions at companies such as BMC Software and McAfee.
“I am thankful for the opportunity I had over this last decade at Annuitas and see nothing but a bright future for them as they continue their success,” Hidalgo said in a blog post detailing the announcement. “However, I am more excited about the future that lies ahead for me, the decision I have made and the work I will be able to do going forward.”
Needles succeeds Hidalgo after serving as the company’s Chief Strategy Officer for the past four years. He is tasked with continuing the company’s growth, while also bringing a “focus to the fundamentals,” Needles said. He is credited as the architect of the company’s core Demand Process methodology, which helps clients build buyer-driven demand gen programs and transform their lead-to-revenue processes.
Prior to joining Annuitas in 2012, Needles was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency. He has also held senior-level positions at Silverpop, an IBM company, as well as a tech market research firm The 451 Group.
“Annuitas delivers unique value in the marketplace,” said Needles. “In my new role, I’m excited to lead the next stage of growth for Annuitas and for its clients.”
