Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO
Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company's Chief Revenue…
Industry News June 16
Latest In: Adam Needles
Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…
Industry News February 16
Perpetual Demand Gen: Transcending The ABM Vs. Demand Gen Dialogue
Have marketers “flipped” their lids over account-based marketing (ABM)? It's a timely question.
Demanding Views September 12
A Structured Approach To Demand Generation Analytics
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability…
Demanding Views January 15
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6
Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads
By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…
Demanding Views March 27
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