Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast.
Marketers that deliver audio, visual and audio/visual options to their audiences are positioned to build deeper connections by allowing audiences to consume content according to their personal preferences. With Casted’s new video podcasting capabilities, customers have access to:
- Updated landing pages with video players;
- Updated embed players for video;
- Adding/managing video; and
- Video analytics.
“Podcasts allow brands to connect with their audiences in a rich, authentic way,” said Lindsay Tjepkema, CEO of Casted, in a statement. “Listening in on a conversation — hearing another human’s voice — establishes a relationship between the audience member and the host, which translates to trust and affinity for the brand they represent. Now, with video podcasting, the Casted platform allows brands to create even more personal experiences for their audiences by giving them the option to connect visually, too.”