Content marketing solution provider Contently launched Contently Live, a customizable content hub that the company said can help drive business results in areas such as lead generation, buyer engagement and revenue.
Contently Live leverages content marketing metrics such as attention time, page views and social shares along with other content marketing tools for SEO, email capture, lead generation and conversion measurement, according to the company. This enables users to plan, create, publish, amplify and analyze content from a single platform.
“Other systems are fine for publishing content, but it's a much more involved process for a marketer, especially if you want to track your lead funnel and optimize for conversions,” said Paul Fredrich, VP of Product at Contently, in a statement. “Contently Live is built for the marketer who wants to have everything set up and optimized for lead generation.”
The company stated that Contently Live can enhance lead generation initiatives with:
- Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms;
- Built-in Document Analytics for embedding and optimizing lead forms in downloadable content like white papers and E-books;
- Smart ad units that recommend relevant content to visitors; and
- Analytics that track lead captures and conversions back to successful content assets.