FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and Salesforce Ventures, also contributed.
As part of the funding, Ron Shah, Partner at Stripes Group, will join FullStory’s Board of Directors. Creighton Hicks, Partner at Dell Technologies Capital, will join the Board as an observer.
“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” said Shah in a statement. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand.”
“More and more, businesses realize that while traditional analytics are big on data, they’re short on answers, especially when it comes to solving for digital customer experiences,” said FullStory CEO and Co-Founder Scott Voigt in a statement. “Top-down tools simply weren’t built to provide the insights companies need to surface — and solve — problems in the increasingly complicated realm of customer experience. FullStory aims to tell you when, where and why you are losing CX-related revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable and privacy-compliant way.”