Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada.
The company said the funding will be used to accelerate platform enhancements and grow its pool of expert community managers and advocate marketers. Influitive also plans to expand its presence in Canada.
“We founded Influitive based on the idea that the most successful sales and marketing comes from advocates,” said Mark Organ, CEO of Influitive, in a statement. “But only through listening to our own customers, have we come to appreciate that we were focused too narrowly. We needed to think bigger to understand the impact that customers can have across nearly every function within an organization.”