ARInsights, an analyst relationship management platform, released a solution called ARchitect Interactions for Google Workspace. ARInsights seeks to help companies increase awareness and enhance knowledge-sharing with industry analysts who influence their businesses. ARInsights aims to measurably improve the efficiency and productivity of analyst relations (AR) professionals on a daily basis.
ARchitect Interactions for Google Workspace brings analyst interaction data into ARchitect, the software used by AR and marketing pros to identify relevant industry analysts and track and report on their company’s analyst activity. ARchitect also has a searchable database of more than 10,000 analysts and influencers. With ARchitect Interactions for Google Workspace, Gmail and Google Calendar users can:
- Turn emails and calendar appointments directly into interactions in ARchitect;
- Link emails with existing analyst meetings and interactions;
- Edit interaction details, such as analysts, participants, meeting types, projects and coverage;
- Search for and reference existing ARchitect interactions without leaving the site;
- Click direct links to access ARchitect within Gmail or Google; and
- Cancel and automatically remove meetings in Google Calendar from ARchitect.
Who It's For
ARchitect software customers consist of those who manage analyst relations programs at B2B technology companies of all sizes. Users typically have AR, marketing or PR/communications titles and AR programs often fall under marketing in corporate structures.
What It Solves
In analyst relations, a frequent pain point is not having enough hours in the day to accomplish the many necessary activities. Top it off with the fact that AR teams are small: 63% of AR professionals belong to teams with fewer than five people, according to the Institute of Influencer & Analyst Relations — which is why ARchitect Interactions for Google Workspace seeks to save time and eliminate the need for identical data entry in multiple systems.
What Makes It Special
This is a first-of-its-kind add-on from ARInsights, who also offers ARchitect Interactions for Outlook, which provides similar functionality for Microsoft Outlook users. But as many individuals and organizations use Google Workspace (Gmail and Google Calendar functionality) to communicate and schedule meetings, they can now take advantage of ARchitect Interactions for Google Workspace.
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