Latest In: ICP

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3 Questions To Ask For More Efficient Marketing

3 Questions To Ask For More Efficient Marketing

The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at…

Demanding Views February 3
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RollWorks Releases Free In-Market Account Finder

RollWorks Releases Free In-Market Account Finder

Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations…

Industry News February 1
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Clearbit Offers Free TAM Calculator Designed To Quantify Market, Revenue & Growth Potential

Clearbit Offers Free TAM Calculator Designed To Quantify Market, Revenue & Growth Potential

Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP…

Solution Spotlight December 19
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Clearbit Releases Weekly Visitor Report 2.0

Clearbit Releases Weekly Visitor Report 2.0

Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they…

Solution Spotlight August 30
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The 3 Steps To Illuminating Dark Social: How To Track ‘Secret' Shares & Remain Relevant In Private Channels

The 3 Steps To Illuminating Dark Social: How To Track ‘Secret’ Shares & Remain Relevant In Private Channels

If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I…

Industry News July 27
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Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start…

Demanding Views June 6
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Clearbit's Data Activation Platform Aims To Unmask Anonymous Visitors, Monitor Intent

Clearbit’s Data Activation Platform Aims To Unmask Anonymous Visitors, Monitor Intent

Clearbit's Data Activation Platform aims to help marketers discover, engage and convert their most valuable customers. The platform…

Solution Spotlight March 7
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Marketing Strategy Tips For Pivoting B2B Businesses

Marketing Strategy Tips For Pivoting B2B Businesses

Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be…

Demanding Views December 6
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Influ2 Unveils New Audience Discovery Capabilities

Influ2 Unveils New Audience Discovery Capabilities

Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based…

Industry News August 13
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#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston

#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston

The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange…

Industry News August 11
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Why ABM Is Only As Good As The Data

Why ABM Is Only As Good As The Data

While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic's…

Demanding Views July 9
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Versium REACH Aims To Help Marketers Better Identify ICPs

Versium REACH Aims To Help Marketers Better Identify ICPs

Data technology and predictive analytics solutions provider Versium launched its Versium REACH platform to provide marketers with matching…

Solution Spotlight August 24
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