Seismic Raises $92M To Enable International Growth

Published: October 2, 2020

Seismic, a sales and marketing enablement software provider, has secured $92 million in Series F funding led by private equity firm Permira. Ameriprise Financial and EDMI also participated in the funding round, bringing Seismic’s total funding to $270 million.

With the influx of new capital, Seismic plans to accelerate its rapid innovation, mergers and acquisitions and international growth. Permira’s investment in the funding round and Seismic itself makes the company Seismic’s largest shareholder, aiming to help the company in its overseas expansion and platform growth.

“We founded Seismic 10 years ago to enable marketing and sales teams to engage with prospective customers with the right content at the right time — delivering tailored, personalized experiences at scale,” said Doug Winter, Seismic Co-Founder and CEO, in a statement. “Permira’s investment in Seismic is a tremendous testament to Seismic’s market opportunity, team and overall momentum. Permira’s experience investing in leading enterprise software companies will help us accelerate Seismic platform innovations, international expansion and M&A efforts.”

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