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Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…

Industry News March 3
Connect With Today's Buyer In Channels They Find Most Effective

Connect With Today’s Buyer In Channels They Find Most Effective

With buyer expectations constantly shifting, connecting with them is becoming more challenging for B2B marketers. This infographic from…

March 3
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LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…

Industry News March 2
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