Demand Gen Report
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments with industry context, business strategy and operational maturity. The report argues AI...
Featured
Latest Posts
RollWorks Launches Dashboard Designed To Optimize ABM Strategies
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions…
Industry News May 2
Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…
Industry News May 2
Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…
Blog April 30
Resources
