Demand Gen Report
AI Can Drive Better Results, but it Matters What it’s Built On
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait days for analyst-generated insights can now get answers in seconds. While there...
Featured
Latest Posts
Programmatic Advertising Tricks For B2B Marketers
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…
Demanding Views March 7
How To Unlock Customer Centricity Through AI-Powered Processes
You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…
Blog March 5
Totango & Catalyst Unify Product Offerings Through Merger
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…
Industry News March 4
Resources
