Demand Gen Report

Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital Ventures, valuing the company at $2.75 billion. The funding will enhance Hightouch’s...

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Influ2 Launches Contact-Level GTM Orchestration

News Brief

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Feature

DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

Demanding Views

NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Blog

Latest Posts

4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27

Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…

Demanding Views March 21