by Erika Goldwater, Contributing Writer | Feb 21, 2018 | Blog, Industry News
The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are...
by Klaudia Tirico | Feb 20, 2018 | Solution Spotlight
Uberflip has launched two new features designed to help marketers improve the quality of the content experience. The two features include: Uberflip Site Engager, which aims to make it easy for marketers to surface personalized content recommendations on any page of a...
by Tracy Vides | Feb 20, 2018 | Demanding Views
Time and time again, generating good leads is the No. 1 challenge for B2B sales teams. HubSpot’s State of Inbound report confirmed that 63% of marketers are in agreement on this matter. Sales and marketing teams spend hours crafting new strategies, following up...
by Klaudia Tirico | Feb 16, 2018 | Industry News
The B2B marketing landscape is constantly inundated with new buzzwords, trends and technologies, it’s important to navigate it slowly and steadily, and not just run into every shiny new toy with open arms. During a panel session at the B2B Marketing Exchange,...
by Brian Anderson | Feb 15, 2018 | Industry News
B2B data intelligence provider Radius announced the launch of two new products: Radius Prospector and Radius Connect. Both solutions are designed to accelerate sales performance by enabling reps to obtain accurate data on prospective buyers and grow pipeline. Radius...
by Brian Anderson | Feb 14, 2018 | Industry News
Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams. The challenges around creating audience-centric content and...
by Klaudia Tirico | Feb 14, 2018 | Blog
With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de...
by Klaudia Tirico | Feb 13, 2018 | Solution Spotlight
Company intelligence provider DataFox has launched Account Scoring, designed to help businesses find and prioritize best-fit target accounts. FEATURES/FUNCTIONALITY As ABM strategies grow in prominence, marketers are faced with the challenge of predicting...
by Brian Anderson | Feb 13, 2018 | Blog
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and...
by Barbara Winters, HG Data | Feb 13, 2018 | Demanding Views
As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news...
by Klaudia Tirico | Feb 13, 2018 | Industry News
Data platform company Looker has released new features and enhancements aimed to provide greater data-driven insights. Updates in this release include: Upgrades to the content experience — A new user homepage designed to deliver and suggest more...
by Brian Anderson | Feb 9, 2018 | Blog
To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on board. To accomplish this, marketing and sales must align under one common goal to accelerate deals within buying units to create more opportunities — and...
