by Brian Anderson | Oct 3, 2017 | Industry News
Get Smart Content, a content personalization platform, announced it has rebranded to Bound, effective immediately. In addition, the company redesigned its personalization platform aimed to help B2B marketers create digital engagement at scale. Bound’s 360...
by Klaudia Tirico | Oct 2, 2017 | Industry News
DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will expand DoubleDutch’s offering into a full-fledged event marketing and attendee management system, according to the company....
by Stephen Betz, Contributing Editor | Sep 29, 2017 | Industry News
Engagio, a marketing orchestration software company, announced it has launched Dash Account Based Attribution, a solution designed to help B2B marketers measure ROI and make better decisions about driving business outcomes at high-value accounts with multi-touch...
by Brian Anderson | Sep 28, 2017 | Industry News
New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree their organization is focused on building audiences for their brand. The study, titled: B2B Content Marketing 2018: Benchmarks, Budgets and...
by Andrew Fegley, Remarketable | Sep 27, 2017 | Blog
I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest as the media relayed the report’s findings: Google paid search spend went up 23% in Q2 2017. This shows that CMOs are heavily investing in paid search with...
by Brian Anderson | Sep 26, 2017 | Industry News
Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights. The Act-On for Sugar bundle includes: A native CRM integration to help...
by Klaudia Tirico | Sep 25, 2017 | Solution Spotlight
HubSpot Content Strategy is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build...
by Jessica Hawthorne-Castro, Hawthorne Direct | Sep 22, 2017 | Demanding Views
Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here. Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out...
by Klaudia Tirico | Sep 22, 2017 | Industry News
Review platform TrustRadius has secured $5.5 million in Series B funding. The round was left by LiveOak Venture Partners with ongoing participation from Mayfield. To date, the company has raised $13 million. With the new funding, TrustRadius plans to invest in new...
by Klaudia Tirico | Sep 21, 2017 | Industry News
HubSpot has announced it has acquired Motion AI, a cross-platform technology that enables users to create chat bots for their websites via SMS, Facebook Messenger, Slack and more. The company said the Motion AI technology will be incorporated into the HubSpot platform...
by Brian Anderson | Sep 20, 2017 | Blog
Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling. I got a chance to check out the latest research from Dun & Bradstreet, which...
by Todd Wasserman, Contributing Writer | Sep 20, 2017 | Industry News
The regulatory tide over the past few years has expanded individuals’ privacy rights on a global level and has put the onus on email marketers to be more deliberate in their handling of users’ personal data. Canada’s Anti-Spam Legislation (CASL) and...
