by Steve Scafidi, Contributing Writer | May 28, 2015 | Industry News
Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost & Sullivan. The expansion is fueled in part by a growing need for cross-channel digital marketing across industry verticals, according to the report. In...
by Andrew Davies, idio | May 27, 2015 | Demanding Views
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less...
by Brian Anderson | May 26, 2015 | Solution Spotlight
Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user. Features/Functions The solution positions non-technical users with a self-service solution that...
by Brian Anderson | May 26, 2015 | Industry News
Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting. Using Active ABM, users can also identify...
by Brian Anderson | May 25, 2015 | Financial News
Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to...
by Brian Anderson | May 22, 2015 | Industry News
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to...
by Kim Zimmermann | May 21, 2015 | Industry News
IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level. The offering is intended to leverage the company’s media brands, data and marketing...
by Mike Santos | May 20, 2015 | Demanding Views
By Suresh Balasubramanian, LiveHive Without synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the lack of integration of sales intelligence with sales and marketing systems causes the biggest gap between top sales...
by Carol Krol, Editor-in-Chief | May 20, 2015 | Industry News
Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville,...
by Brian Anderson | May 19, 2015 | Solution Spotlight
Insightpool is a social marketing platform designed to increase social media engagement with anonymous prospects within target audiences. The solution also positions marketers to produce personalized social campaigns that can nurture prospects through the...
by Brian Anderson | May 19, 2015 | Industry News
Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential....
by Carol Krol, Editor-in-Chief | May 18, 2015 | Industry News
SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville. SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an...
