by Kim Ann Zimmermann, Senior Managing Editor | Apr 2, 2015 | Industry News
Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the profiles of their best customers. In an interview with Demand Gen...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 1, 2015 | Industry News
The companies that align their marketing efforts and data with the customer journey are the ones that are going to succeed. That was the message from Mark Hurd, co-CEO of Oracle, as he delivered the keynote address at Oracle’s Modern Marketing Experience....
by Brian Anderson | Apr 1, 2015 | Industry News
LookBookHQ, an engagement marketing platform provider, launched Content Canvas. The new tool is designed to provide more control over the content experience by allowing marketers to offer the right content to engaged prospects through their preferred channel. It also...
by Brian Anderson | Mar 31, 2015 | Solution Spotlight
WebReply’s cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel. Features/Functions WebReply offers a...
by Brian Anderson | Mar 31, 2015 | Demanding Views
By Jamie Anderson, SAP Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales...
by Brian Anderson | Mar 31, 2015 | Industry News
Infer Inc., a provider of predictive applications, has launched Infer Lenses, a solution designed to help B2B companies accelerate expansion into new geographies, industries and products. Infer Lenses is positioned to compile market-specific predictive scores from...
by Brian Anderson | Mar 30, 2015 | Industry News
Lattice Engines launched its Lattice Account Prioritization application, a tool designed to support the shift in B2B marketing toward account-based marketing tactics. The app is intended to leverage predictive analytics to segment and target the right accounts in...
by Brian Anderson | Mar 30, 2015 | Industry News
LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file...
by Brian Anderson | Mar 27, 2015 | Industry News
ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data. The new tools are offered through the...
by Brian Anderson | Mar 26, 2015 | Industry News
HubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person’s contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections....
by Brian Anderson | Mar 25, 2015 | Industry News
Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network. Part of the Salesforce Marketing Cloud, the tool is...
by Brian Anderson | Mar 25, 2015 | Solution Spotlight
The DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI. Features/Functions The platform’s call tracking capabilities are...
