by Brian Anderson | Oct 10, 2014 | Industry News
LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The...
by Brian Anderson | Oct 9, 2014 | Industry News
HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million. Trading on the New York Stock Exchange under the...
by Brian Anderson | Oct 9, 2014 | Industry News
Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and...
by Brian Anderson | Oct 7, 2014 | Solution Spotlight
Clickability, a product of Upland Software, is a SaaS web content management platform designed to give users the ability to publish engaging content that drives revenue and boosts brand presence. Clickability, a product of Upland Software, is a SaaS web content...
by Brian Anderson | Oct 7, 2014 | Demanding Views
By Mark Organ, CEO and Founder of Influitive Following the story of a company offering to pay influential bloggers to write about a client’s new product, the emerging discipline of advocate marketing has been placed under intense scrutiny recently, both in the...
by Brian Anderson | Oct 7, 2014 | Industry News
Francisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also...
by Brian Anderson | Oct 6, 2014 | Industry News
Oracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital...
by Brian Anderson | Oct 3, 2014 | Industry News
SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X. The app is positioned to...
by Brian Anderson | Oct 2, 2014 | Industry News
Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics. The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s...
by Brian Anderson, Associate Editor | Oct 1, 2014 | Industry News
Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers. With the...
by Brian Anderson | Oct 1, 2014 | Solution Spotlight
Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Features/Functions The solution is designed to help users find...
by Brian Anderson | Sep 30, 2014 | Demanding Views
By Israel Martinez, Product Manager, DNN You want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?...
