by Brian Anderson, Associate Editor | Aug 13, 2014 | Industry News
Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will...
by Kim Ann Zimmermann, Managing Editor | Aug 13, 2014 | Industry News
With marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including...
by Brian Anderson | Aug 12, 2014 | Demanding Views
By Megan Ritter Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are that you haven’t been focusing on...
by Brian Anderson | Aug 12, 2014 | Solution Spotlight
Traackr is an influencer management platform that is designed to help users discover new influencers, nurture key relationships and measure the overall impact of the company’s engagement efforts. Traackr is an influencer management platform that is designed...
by Brian Anderson | Aug 12, 2014 | Industry News
The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple...
by Brian Anderson | Aug 11, 2014 | Industry News
Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms. The keyword spotting technology...
by Brian Anderson | Aug 8, 2014 | Industry News
6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level. The new solution seeks to leverage external behavioral data — not found in the...
by Kim Ann Zimmermann, Managing Editor | Aug 7, 2014 | Industry News
LinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press...
by Brian Anderson | Aug 7, 2014 | Industry News
LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning. The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The...
by Brian Anderson | Aug 6, 2014 | Industry News
Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates. The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing...
by Brian Anderson, Associate Editor | Aug 6, 2014 | Industry News
Forward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more targeted and credible messaging to the potential buyers among their followers. When added to the marketing mix, influencers can help...
by Brian Anderson | Aug 6, 2014 | Solution Spotlight
Appboy is a marketing automation platform designed for mobile apps, providing tools to help marketers maximize their mobile ROI with increased engagement and less churn. Appboy is a marketing automation platform designed for mobile apps, providing tools to help...
