by Kim Zimmermann | Jun 13, 2014 | Industry News
Globys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing...
by Brian Anderson | Jun 12, 2014 | Industry News
Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded...
by Glenn Taylor, Associate Editor | Jun 11, 2014 | Industry News
B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist...
by Brian Anderson | Jun 10, 2014 | Solution Spotlight
KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. Features/Functions...
by Brian Anderson | Jun 10, 2014 | Demanding Views
By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses believe they must rely only on content they’ve created. Walking down the aisles of my local supermarket the other day, it occurred to me that...
by Kim Ann Zimmermann, Managing Editor | Jun 10, 2014 | Industry News
As marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology. New funnel reports were among the features discussed at Act-On Software’s...
by Brian Anderson | Jun 9, 2014 | Industry News
TreeHouse Interactive, a SaaS-based marketing automation platform provider, has upgraded its TreeHouse Interactive Marketing View to provide marketers with a clearer view of campaign results. This will help marketers optimize campaigns in real-time and replicate...
by Brian Anderson, Associate Editor | Jun 6, 2014 | Industry News
Lead scoring is an essential process in today’s B2B marketing landscape. However, marketers face challenges when it comes to analyzing leads and confidently scoring their potential value to the company. These hurdles were discussed in a recent webinar in which...
by Kim Zimmermann | Jun 5, 2014 | Industry News
SAVO Group announced it has received $35 million in its latest venture funding round, bringing the total funding to $84 million to-date. The round of funding, led by Goldman Sachs & Co., will be used to expand SAVO’s global operations and further develop its...
by Brian Anderson, Associate Editor | Jun 4, 2014 | Industry News
Content has become a highly valuable tool that B2B marketers are leveraging on a regular basis. As a result, buyers now face a daily deluge of content, raising the bar for marketers to differentiate their offerings. What are the key attributes of content that rises...
by Kim Zimmermann | Jun 3, 2014 | Solution Spotlight
Web browser add-ons from Cirrus Insight enable users to synchronize their information in Salesforce.com with Gmail and other Google apps. Web browser add-ons from Cirrus Insight enable users to synchronize their information in Salesforce.com with Gmail and other...
by Brian Anderson | Jun 3, 2014 | Industry News
Private equity firm GTCR completed its $447 million purchase of Vocus, Inc., a cloud-based public relations and marketing software provider. GTCR also announced plans to merge Vocus with Cision, a Swedish-based Vocus rival that the private equity firm also recently...
