by Sal LoSauro, Senior Editor | Jan 7, 2014 | Industry News
Forbes recently launched a mini social network that allows readers to save and share visual content with other readers and discover content from Forbes magazine and the company’s web site. Stream is part of the new Forbes magazine app for iOS — which was...
by Brian Anderson, Associate Editor | Jan 6, 2014 | Industry News
In today’s marketing world, content is the first step of customer engagement. However, obtaining contact information is a common pain point for many marketers, as more web site visitors wish to remain anonymous or resist filling out lengthy forms. In a recent...
by Kim Zimmermann | Jan 3, 2014 | Industry News
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials. The platform automates the collection and analysis...
by The Demand Gen Report Edit Team | Dec 31, 2013 | Industry News
The merger fever that started at the end of 2012 with Oracle’s acquisition of Eloqua spilled over into 2013, with Salesforce’s purchase of ExactTarget and Oracle continuing to fill out its Marketing Cloud with acquisitions of Compendium and Responsys. Not...
by Brian Anderson | Dec 30, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Ellen Valentine, Product Evangelist, Silverpop Audiences, segments, and targets are not going away, but, with buyers privy to more information,...
by Brian Anderson | Dec 30, 2013 | Solution Spotlight
The latest version of Evoq Social from DNN gives marketers the ability to create an online community for their company’s web site, increasing engagement and customer/prospect conversations that can create new sales opportunities and product ideas. The latest...
by Kim Zimmermann | Dec 30, 2013 | Industry News
Taboola, a content distribution and discovery platform, deployed a mobile API designed to allow publishers to integrate content recommendations in non-desktop environments, such as native apps, mobile web sites and connected televisions. Mobile application developer...
by Kim Zimmermann | Dec 27, 2013 | Industry News
Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report looks how 318 professionals rate their organizations...
by Kim Zimmermann | Dec 26, 2013 | Industry News
360Chestnut, a company that connects energy efficient contractors and homeowners, has improved its ability to deliver quality content to its audience as a result of using an integrated solution from Curata and HubSpot. Tapping into the capabilities of Curata’s...
by Kim Zimmermann | Dec 23, 2013 | Industry News
Just one month removed from being a Titanium sponsor of Salesforce’s Dreamforce event, a check of the Salesforce AppExchange shows that Marketo’s listing is no longer on the public portion of the site. Several Marketo partners who did not want to be...
by Kim Zimmermann | Dec 23, 2013 | Industry News
Bandwidth.com, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency...
by Brian Anderson, Associate Editor | Dec 20, 2013 | Industry News
Oracle has agreed to acquire Responsys, a cloud-based marketing software and services provider, for approximately $1.5 billion. The purchase is expected to be finalized by Q2 2014. The move broadens Oracle’s reach into online marketing automation. The company...
