by Kim Zimmermann | Apr 30, 2013 | Industry News
According to a report from Accenture, 40% of top marketing executives don’t feel prepared to meet their objectives, citing inefficient business practices among the top impediments to performance. In response to these concerns, executives reported that they are...
by Kim Zimmermann | Apr 29, 2013 | Industry News
Salesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty...
by Kim Zimmermann | Apr 26, 2013 | Industry News
Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting. This release also features a simpler way to manage eTrigue’s...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences...
by Jonathan Lee, Associate Editor | Apr 24, 2013 | Industry News
The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion,...
by Demand Gen Report Team | Apr 23, 2013 | Industry News
The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize...
by Demand Gen Report Team | Apr 23, 2013 | Industry News
The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize...
by Kim Zimmermann | Apr 19, 2013 | Industry News
Citrix is rolling out GoToWebcast in North America and Europe, providing users with a low-cost, self-service webcasting tool for up to 5,000 attendees. A subscription-based webcasting tool, GoToWebcast allows users to broadcast unlimited audio and video presentations...
by Kim Zimmermann | Apr 19, 2013 | Industry News
Computer hardware, telecom and retail were among the highest performing verticals in Silverpop’s recently released 2013 Email Marketing Benchmarks Study. In addition to the standard email marketing benchmarks, the report provides a breakdown of data by...
by Kim Zimmermann | Apr 19, 2013 | Solution Spotlight
Bizible Marketing Analytic’s Google Adwords Integration for Salesforce app brings the company’s patented marketing analytics and revenue tracking to Salesforce. This Bizible app reports advertising yields in terms of dollars generated. Bizible Marketing...
by Kim Zimmermann | Apr 19, 2013 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today, if you don’t already have some kind of direct revenue accountability as a marketing executive, don’t worry, you will. As I’ve...
