by Demand Gen Report Team | Dec 18, 2012 | Demanding Views
By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That’s why our team at Act-On recently commissioned a...
by Demand Gen Report Team | Dec 18, 2012 | Industry News
Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s also about preparation. This was one of the key issues discussed...
by Demand Gen Report Team | Dec 18, 2012 | Industry News
Marketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors. According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round....
by Demand Gen Report Team | Dec 17, 2012 | Industry News
B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase with assistance from Ziff Davis, found that many marketing...
by Demand Gen Report Team | Dec 13, 2012 | Industry News
Marketo this week announced the launch of new a client services offering for the company’s Marketing Nation ecosystem. The company’s Marketing Nation Client Services will provide support, education and expert consultation to drive marketing and sales...
by Matthew S. McKenzie | Dec 12, 2012 | Industry News
Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are satisfied with the value they’re getting. In fact, 85% of these organizations told SiriusDecisions that they don’t believe...
by Demand Gen Report Team | Dec 12, 2012 | Solution Spotlight
NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same...
by Demand Gen Report Team | Dec 12, 2012 | Demanding Views
By Sally Lowery, Director of Revenue Marketing, Ion Interactive Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls...
by Demand Gen Report Team | Dec 11, 2012 | Industry News
Most businesses will increase their email marketing investments during 2013, and a majority also plan to integrate email with their social media and mobile marketing, according to a study released this week by StrongMail. The email marketing solution provider surveyed...
by Demand Gen Report Team | Dec 11, 2012 | Industry News
Demand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York...
by Demand Gen Report Team | Dec 7, 2012 | Industry News
Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently...
by Demand Gen Report Team | Dec 7, 2012 | Industry News
Sage North America yesterday announced the release of Sage SalesLogix v8.0 CRM system with enhancements to the web and mobile interfaces designed to simplify role-based data access, searching and collaboration. Other additional features include enhanced security...
