by Demand Gen Report Team | Apr 18, 2012 | Industry News
News of the acquisition comes on the heels of continued momentum in Marketo’s customer acquisitions and revenue. The company reported more than 130% year-over-year revenue growth and nearly doubled its customer base. Additionally, the company posted significant...
by Demand Gen Report Team | Apr 17, 2012 | Solution Spotlight
By making Nimble available throught the Google Chrome Web Store, the company says it will give small businesses easier access to the solution and, in turn, help them to optimize their social-network marketing efforts. “Our immediate availability in the Google Chrome...
by Demand Gen Report Team | Apr 17, 2012 | Demanding Views
The answer starts with evaluating and planning your current offer content with a critical eye on the strengths, weaknesses and opportunities associated with each deliverable. Building an offer plan will enable you to leverage existing content, align high-value content...
by Demand Gen Report Team | Apr 16, 2012 | Industry News
In order to make it easier for nominees to be considered we have simplified the criteria for consideration, with plans to profile companies for accomplishments in: Improved top of the funnel efforts in lead generation volume through prospect targeting, campaign...
by Demand Gen Report Team | Apr 12, 2012 | Industry News
Act-On also grew its employee base by more than 200% during the last year and continues to expand teams across functional areas including engineering, sales, customer service, marketing and finance. Additionally, Act-On appointed former Symantec executive, Atri...
by Demand Gen Report Team | Apr 11, 2012 | Industry News
“SmartForms was launched in response to growing concerns by B2B marketers about the gap between the need to capture rich business firmographic information from new leads, and the need to keep registration forms short,” said Justin England, VP of Business Development,...
by Demand Gen Report Team | Apr 10, 2012 | Demanding Views
Challenge #1: You lack a specific expertise or bandwidth Effective marketing organizations require a wide range of expertise, and there are times when some component in the marketing process is unavailable or inadequately staffed. Marketing analytics, database...
by Demand Gen Report Team | Apr 10, 2012 | Solution Spotlight
When logged into Microsoft Dynamics CRM, sales reps and marketers can share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently on their...
by Demand Gen Report Team | Apr 9, 2012 | Industry News
“Marketing automation is just one of the many fantastic built-in features of LeadMaster,” noted LeadMaster CMO Andy Brownwell, in a company press release. “We believe it’s important to provide a complete solution for customers. Providing a CRM or lead...
by Mike Shanker, CEO, Extraprise | Apr 3, 2012 | Demanding Views
Companies generally know what marketing is, but don’t necessarily know what to do with it. Jokes abound: “I waste half of my marketing investment. I just don’t know which half” and “Marketing is where the rubber meets the sky,” to mention a few. All...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a company press release, the Infusionsoft Spring 2012 release includes a number of new and updated tools designed to assist small business owners with the sales and marketing process. Key features in the update include an updated user interface that...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a Callidus press release, Certify Data Systems will use the LeadFormix platform to “provide its sales and marketing organizations with high-value insights from web, search, and social channels, coupled with tools to deliver high-impact marketing...
