by Demand Gen Report Team | May 7, 2012 | Demanding Views
By Matthew McKenzie, Senior Editor, DemandGen Report Here’s an interesting nugget for B2B marketers trying to get a grip on when – or whether – to invest in mobile-ready content: Less than 10% of the web is mobile-friendly today. These aren’t the guys...
by Demand Gen Report Team | May 2, 2012 | Podcasts
Demandbase CEO Chris Golec highlights the company’s recent growth initiatives, including the appointment of Amit Varshneya to VP of Strategic Services. The company recently launched its Strategic Services program to help customers assess the potential of their...
by Demand Gen Report Team | May 1, 2012 | Demanding Views
By Jeff Erramouspe, B2B Content Marketing Expert Content Marketing is the new black, or so you would believe based on the plethora of conferences, seminars, webinars, magazines and books dedicated to the topic. While some may argue that content marketing is just a new...
by Demand Gen Report Team | May 1, 2012 | Solution Spotlight
Televerde recently announced the launch of its Human Touch Cloud Connector for Eloqua, designed to help marketers initiate conversations with customers and prospects “at any step in any program.” The new connector, which can be created as a step within Eloqua Program...
by Demand Gen Report Team | Apr 30, 2012 | Industry News
HomeStar also offers a non-outsourced option to real estate companies that prefer to manage their lead process in-house, providing them with the systems, processes and technology platform accessible across all levels of their real estate operations. “By integrating...
by Demand Gen Report Team | Apr 27, 2012 | Industry News
One key new feature allows marketers to profile users based on factors such as website activity, allowing them to craft customized offers even when the user is not yet identified within a company’s marketing database. The solution also employs progressive...
by Demand Gen Report Team | Apr 23, 2012 | Solution Spotlight
“Getting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but it’s especially acute for small and medium-sized organizations,” said D&B spokesman Josh Peirez. “They don’t have the time or...
by Demand Gen Report Team | Apr 22, 2012 | Demanding Views
According to Gallup, organizations that focus on customer engagement out-perform their competitors by 26% in gross margin and 85% in sales growth. That’s because customers who have a relationship with a brand tend to buy more and refer more business. Think of...
by Demand Gen Report Team | Apr 19, 2012 | Industry News
“Simplicity and service are Pardot hallmarks, and we stayed true to this course again in Q1,” said Adam Blitzer, Pardot COO and co-founder, in a company press release. “We made the product even easier to use, while also adding tools that improve a...
by Demand Gen Report Team | Apr 19, 2012 | Industry News
“While it may be a formidable task for marketers to collect the needed data,” Rice stated, “in these economic times it is critical that organizations have a method to quantify ROI to justify an investment in email marketing.” A New Focus On...
by Demand Gen Report Team | Apr 18, 2012 | Industry News
News of the acquisition comes on the heels of continued momentum in Marketo’s customer acquisitions and revenue. The company reported more than 130% year-over-year revenue growth and nearly doubled its customer base. Additionally, the company posted significant...
by Demand Gen Report Team | Apr 17, 2012 | Solution Spotlight
By making Nimble available throught the Google Chrome Web Store, the company says it will give small businesses easier access to the solution and, in turn, help them to optimize their social-network marketing efforts. “Our immediate availability in the Google Chrome...
