by Demand Gen Report Team | Aug 29, 2011 | Industry News
Respondents also showed growing confidence in content as a top wish-list item as they begin to craft their 2012 budgets, as 65% indicated they would likely increase spending on content next year, followed by 29% planning to up their investment in search, and 25% in...
by Demand Gen Report Team | Aug 29, 2011 | Industry News
“We are thrilled to be recognized on the Inc. 500,” said DemandGen Founder and CEO Americas, David Lewis. “This ranking is a true validation of all the hard work and long hours put in by our great team around the world, and our wonderful clients who have honored us...
by Demand Gen Report Team | Aug 26, 2011 | Industry News
While Eloqua’s move into the public markets was expected, the timing came as somewhat of a surprise to analysts because of the recent volatility of of the financial markets, which have caused other companies to delay IPOs. In January 2011 Eloqua CEO Joe Payne...
by Demand Gen Report Team | Aug 23, 2011 | Industry News
Keynote speakers include Charlene Li of Altimeter Group; Parker Harris of Salesforce.com; Tim Campos of Facebook; Bob Toohey of Verizon Business. Executives from HubSpot and Jigsaw will also present during the show. DemandGen Report has compiled the All Star Apps...
by Demand Gen Report Team | Aug 23, 2011 | Industry News
Research shows that companies can achieve a significant increase in registration conversion rates when they provide users with this option. And marketers are able to connect contacts to their social profiles, providing them with valuable information about their site...
by Demand Gen Report Team | Aug 23, 2011 | Industry News
Content in marketing is not new, even if the term content marketing is. No one ever intentionally produced marketing content that was anything other than persuasive, interesting and informative to its target audience. A TV commercial and a white paper both consist of...
by Demand Gen Report Team | Aug 19, 2011 | Industry News
Oneforty CEO Laura Fitton and her team will be joining HubSpot’s team in its Cambridge office immediately. The acquisition extends the HubSpot team to 285 employees. “Together, we’ll turn marketing on its head,” Fitton wrote on the Oneforty blog. “Inbound...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
In a digital-driven marketplace, information is readily available to prospects earlier on in the research phase, so when they are ready to initiate a dialogue with a vendor, they are ready to have a business discussion, and it’s critical that sales reps have the...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
Of all the incorrect sales assumptions we make, this one ranks as one of the most costly in terms of losing valuable opportunities. Consider the following from respected industry sources: 25% of the market is in play at any given time. 5% of qualified leads end up...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
“When Teradata acquired Aprimo, we promised our customers that we’d capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market,” said Bill Godfrey, President, Aprimo. “We couldn’t be more pleased...
by Demand Gen Report Team | Aug 10, 2011 | Industry News
On the heels of its e-Commerce store launch in July, the company told DemandGen Report it expected a 20% increase in quarter-to-quarter growth driven by the success of its freemium model. Based on its current conversion rate of moving about 7% of freemium account to...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
Companies with integrated marketing automation solutions in place also are more likely to have highly effective and efficient marketing (22% compared to 13% of marketers without integrated automation and just 7% of those without marketing automation), based on the...
