by Demand Gen Report Team | Apr 11, 2011 | Industry News
The six part online workshop series is being offered at no charge to marketing executives and will consist of the following 30-minute sessions: ➢ Selling Lead Gen Internally | April 12 at 1pm ET ➢ Lead Generation A to Z | April 26 at 1pm ET ➢ Transforming...
by Demand Gen Report Team | Apr 10, 2011 | Industry News
In partnership, DCS will leverage the new Alinean Interactive White Paper platform to drive better demand generation campaigns for its BtoB marketing clients. Alinean will work collaboratively with the DCS writing staff to help develop interactive white paper content...
by Demand Gen Report Team | Apr 5, 2011 | Industry News
Malcolm Friedberg, President of Left Brain Marketing, a leading demand generation agency based in Silicon Valley, also said Q1 was the company’s strongest quarter to date. “We picked up several new enterprise clients and we expect that 2011 will continue to show...
by Demand Gen Report Team | Apr 4, 2011 | Industry News
DemandGen Report recently caught up with McDade, the CEO of lead development firm PointClear to discuss the new book. McDade also discussed his continued push to get both marketing and sales teams to realize the value in long-term leads, how to efficiently define your...
by Demand Gen Report Team | Apr 4, 2011 | Industry News
Act-On Software recently released a new “early experience program” enticing SugarCRM users to take a test drive of its cloud-based Integrated Marketing Platform. As part of the “early experience program,” trial customers will have full-use access to the Act-On...
by Demand Gen Report Team | Apr 1, 2011 | Industry News
After securing $32 million is Series D funding from major backers including Sequoia Capital, Google Ventures and Salesforce.com, HubSpot solidified its position as a leading player in the marketing software space. DemandGen Report recently spoke with Mike Volpe, VP of...
by Demand Gen Report Team | Mar 30, 2011 | Industry News
Industry vendors are already speculating whether the acquisition will lead to further expansion of the Marketing Cloud or move Salesforce.com deeper into the Revenue Performance Management space being championed by Eloqua and Marketo. Eloqua CEO Joe Payne commented on...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Why? To start, there is simply too much data, and it’s impossible to make all of it actionable even with automated technology. But more importantly, most organizational functions still operate in silos. Each function has a specific set of tools and technologies...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Reed noted that retargeting techniques may become more difficult if such an act is put into effect. “If users can no longer be tracked using cookies all sequential and targeted advertising options are compromised,” he said. In the world of extended buying cycles were...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
ZoomInfo Community Edition is aimed at simplifying the contact sharing process, as ZoomInfo does not require users to manually upload contacts, nor is access “metered” based on the number of contacts contributed. The new plug-in offering comes on the heels...
by Demand Gen Report Team | Mar 28, 2011 | Industry News
InsideView said it will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million BtoB sales people worldwide. InsideView will also continue to invest in market education, with programs like...
by Demand Gen Report Team | Mar 25, 2011 | Industry News
According to the study, more than 62% of organizations rely on marketing and/or prospect data that is 20-40% incomplete or inaccurate. In addition, nearly 85% of businesses said that 10-40% of records in their customer relationship management (CRM) and/or sales force...
