by Demand Gen Report Team | Mar 23, 2011 | Industry News
Alex Shootman, Eloqua’s Chief Revenue Officer, told DemandGen Report that the changes were originally rolled out to the company’s partner community in January, but were formally announced today. Shootman said drawing clearer lines between those companies...
by Demand Gen Report Team | Mar 23, 2011 | Industry News
Of course, all purchases are used in the future. But it’s not hard to predict what you’ll want in two years from an accounting system or even sales automation. Marketing is different. Many companies have too little experience with marketing automation to...
by Demand Gen Report Team | Mar 21, 2011 | Industry News
“DemandCon was created as an educational event targeted specifically at the entire sales funnel and how to integrate it successfully,” Gershik said. “Nobody else out there is speaking directly to these topics and providing manageable solutions.” Integrated Funnel...
by Demand Gen Report Team | Mar 18, 2011 | Industry News
But Open Stories fits neatly into the broader discussion that dominated this year’s SXSWi: The Digital Conversation. While the speakers, panels and town hall chats spanned across several industries – journalism, manufacturing, gaming, philanthropy, marketing,...
by Demand Gen Report Team | Mar 17, 2011 | Industry News
“Adobe is focused on working closely with marketers to create valuable and meaningful connections with their target customers,” said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe. “Through our ongoing partnership with...
by Demand Gen Report Team | Mar 16, 2011 | Industry News
The company had been a rumored acquisition target in 2010, and has spent much of the last six months tightening its organization to operate profitably. As part of that reorganization, the company has promoted Sam Weber, previously the COO, to the position of CEO....
by Demand Gen Report Team | Mar 15, 2011 | Industry News
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and...
by Demand Gen Report Team | Mar 15, 2011 | Industry News
The new book Content Rules fills that void by providing a roadmap on how to create content that engages customers and prospects. Filled with real-world examples and usable insights, the book provides specific business cases for both BtoB and BtoC marketers. In...
by Demand Gen Report Team | Mar 15, 2011 | Industry News
Some 150 clients compiled the analysis from 7.4 billion emails sent by Epsilon in 2010’s fourth quarter across multiple industries. Epsilon and the Direct Marketing Association’s Email Experience Council recently released the Q4 2010 North America Email...
by Demand Gen Report Team | Mar 10, 2011 | Industry News
DemandGen Report was founded over three years ago and has quickly been recognized as one of the leading source for BtoB marketers to identify the tools and best practices needed to drive qualified leads into their sales pipelines. In order to help marketers deploy and...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
Delivered via weekly e-newsletter and interactive website, DemandGen Report uses real-world case studies, in-depth research and expert analysis to provide sales and marketing executives with insights into: — Lead Generation Strategies — Marketing...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
But when they are out of sync, the path takes a nasty detour south. Marketing complains it doesn’t get feedback and leads aren’t accepted. Sales complains it doesn’t have time to nurture long-term prospects and leads aren’t qualified. Neither...
