Demand Gen Report
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full email. Marketers are investing more in AI and email, but most still...
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ANA Report Finds B2B Investments Rising in 2026
The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability…
News Brief December 8
Alloy Acquires Digital Marketing Agency Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to…
News Brief November 26
Get Ready for 2026 with These Four SPS25 Webinars
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…
Blog November 20
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