Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption
Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…
The Operations & Processes Survey Report
All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack.…
B2B Audiences: They Watch TV Just Like The Rest Of Us
Connected TV (CTV) is a space that is still relatively open for B2B businesses like…
How To Make An Infographic In 5 Steps
Infographics are designed to break down complex topics in a visually pleasing manner — but…
2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth
As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing…
10 Email A/B Testing Best Practices
To improve your email campaigns in a repeatable way — and drive more engagement, generate…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
The Two Content Strategies: The Publication & The Library
According to an article written in 2018, the author outlined the two types of content…
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
The Infographic Design Report: Trends To Try In 2023
Infographics provide a succinct, visual way to convey complex information, but it's important that marketers…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments
Successful demand generation is an increasingly elusive task for many B2B marketers, as they must…
