Latest In: Accountbased marketing

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People.ai Unveils AccountGPT To Streamline Account Planning

People.ai Unveils AccountGPT To Streamline Account Planning

Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI…

Industry News May 16
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MRP Announces Christopher Rack As CEO

MRP Announces Christopher Rack As CEO

Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue…

Industry News May 12
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The 4 Steps To Resurrecting The MQL

The 4 Steps To Resurrecting The MQL

To MQL, or not to MQL — that is the question. Over the past year, the industry's narrative toward…

Blog May 10
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