Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
Latest In: agentic AI
Demand Gen Report 2026 Trends: 33Across’s Paul Bell
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for…
Demanding Views January 12
Demand Gen Report 2026 Trends: ContinuumGlobal’s Marie Aiello
The Year Human Intelligence Becomes the Marketer’s True AI Advantage For all the talk about artificial intelligence (AI)…
Demanding Views January 7
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11
Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…
News Brief October 23
AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…
Demanding Views September 19
CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence…
News Brief September 16
AI Continued Adoption by Marketers: Outcomes Rocket’s Saul Marquez Discuss Survey Results
Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational…
Feature September 3
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the…
Demanding Views August 1
Agentforce 3 Now Available from Salesforce
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…
News Brief July 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
