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Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
AI automation B2B commerce personalization Sitecore visitor experience website design website experience
%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…

News Brief February 4
AI automation demand generation lead management LocaliQ prospect management
Human Resources, HR concept. Recruitment process outsourcing, job, leadership. effective management and recruitment of Human Resources, organizational structure, employment. Human resource management

LocaliQ Helps Automate Cumbersome Lead Management Processes

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…

Industry News January 30
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B2B Marketing Exchange East
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Strategy & Planning Series