Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…
Industry News May 16
Latest In: Allison Snow
Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News January 9
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…
Industry News October 26
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early…
Industry News March 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
