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Latest In: Analytics

Analytics B2BDE19RC CMP content marketing Gartner marketo NewsCred ROI salesforce
Source: NewsCred

NewsCred Extends Analytics Capabilities For Content Marketing

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization,…

Solution Spotlight September 20
ABM measurement Allen Pogorzelski Analytics attribution models Openprise Openprise Data Orchestration Platform
Openprise Releases New Campaign Attribution Capabilities

Openprise Releases New Campaign Attribution Capabilities

Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help…

Industry News August 14
Acquisition AI Analytics Dun & Bradstreet Lattice Engines Michael Bird Shashi Upadhyay
Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer…

Industry News June 13
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